In the News

If you’re looking for a job in tech, you’re likely to come across words like “rock star” in the advert. This may seem like typical Silicon Roundabout bluster but, as innovation consultant Anjali Ramachandran explains, it’s one of many ways that companies target men: “The language used is important — even when a job is advertised it uses words like ‘ninja’, which many women just don’t identify with.”